Oko sikwenzayo
Injongo yethu kukuba yingcaphephe ekhokelayo kwiimpawu zeemoto zaseTshayina kubarhwebi behlabathi kunye nabasasazi ngokufanayo:
● Ukubonelela ngeenkonzo zokubonisana ezizimeleyo kwimarike yeemoto zaseTshayina.
● Cebisa awona magama angcono aseTshayina kwaye ugcine ubudlelwane kubathengisi baphesheya kolwandle.
● Ukwakha ubambiswano lwexesha elide kunye nenqanaba elihloniphekileyo lemfezeko kwimisebenzi yoshishino.
IiProjekthi Consulting
Oovimba beenkcukacha
Iingxelo
IiProjekthi Consulting
Ukongeza kwiimveliso "ze-hardware" (i-databases / iingxelo), i-Cedars nayo ibonakalisile irekhodi ekuboneleleni ngeenkonzo ezizimeleyo "zesofthiwe" (ukubonisana) kubaxhasi bethu kumazwe amaninzi.
Njengoko ishishini le-auto laseTshayina (ingakumbi icandelo le-EV) lisakha ubukho bamazwe ngamazwe, ngakumbi nangakumbi abathengisi nabahambisi baphesheya kweelwandle banqwenela ukuhlola amathuba amatsha emarike eTshayina.Ngeli xesha, iiCedars zikwazi ngokugqibeleleyo ukubanceda baphuhlise ishishini lasekhaya, enkosi kulwazi lwethu olunzulu lwenkcubeko yamaTshayina, ulwazi lweshishini olubanzi kunye noqhagamshelo oluluqilima kunye neempawu zemoto zasekhaya.
Apha ngezantsi kukho iinkonzo zokubonisana eziluncedo neziluncedo esinokuzenza, kuphela kumdla wabathengi bethu:
1. Inkxaso ngokubanzi:
1.1 Uphando ngemarike yaseTshayina yeemoto & NAYIPHI na i-automaker yasekhaya
1.2 Ukuqinisekiswa kwalo naluphi na ulwazi.malunga nenkampani okanye umxholo
1.3 Ingcebiso kunye noncedo malunga nothethathethwano
1.4 Ulwazi malunga nenkcubeko yoshishino yaseTshayina
1.5 Hlomla NGEZIPHI na ezinye izihloko ezinxulumeneyo
1.6 Iinguqulelo (isiTshayina/isiNgesi)
1.7 Ukuzimasa inkomfa egameni lomthengi
1.8 Amalungiselelo ohambo ngaphakathi eTshayina
2. Ukufumana iibrendi zaseTshayina kunye nokugcina ubudlelwane
2.1 Ukucebisa ngeempawu zomgqatswa
2.2 Ukuqhagamshelana nabantu abaphambili kwicandelo le-int'l
2.3 Uncedo ekufikeleleni kubaphathi abaphezulu beqela
2.4 Uncedo kunxibelelwano lwemihla ngemihla
2.5 Uncedo kwiintlanganiso nothethathethwano
2.6 Ingcebiso ngesicwangciso soshishino
2.7 Ingcebiso malunga nokuhanjiswa kwesivumelwano
2.8 Ingcebiso malunga nokuhanjiswa nokuthunyelwa
Imisedare ukuza kuthi ga ngoku inikezele ngeenkonzo zokubonisana, ezineziphumo ezigqwesileyo kunye nokwaneliseka okuphezulu, kubathengi abazinze eNetherlands, eDenmark, kwaSirayeli, eChile, njl.
Umrhumo weenkonzo obizwayo udla ngokubandakanya iindidi ezintathu: umrhumo wempumelelo (ngophawu kwilizwe ngalinye), umrhumo osicaba (ngenyanga) kunye nemali yohambo (ngosuku).
Oovimba beenkcukacha
I-Database ye-Export (kunye ne-Brand) ihlelwa rhoqo ngenyanga ngohlalutyo lobuchwephesha lwedatha ye-Customs.Kubalulekile kwisigqibo esicwangcisiweyo sabarhwebi baphesheya kunye nabasasazi beempawu zamaTshayina.
I-database iqulethe izinto ezili-12 ezinolwazi oluyimfuneko ukwazi ukuba yeyiphi inkampani okanye uphawu oluthumela ngaphandle uhlobo lwezithuthi ukuya kwamanye amazwe ngawaphi amaxabiso kwaye zingaphi iiyunithi.
Thumela Inyanga:01/2014.
Ikhowudi ye-HS:87012000. Le yikhowudi yenkqubo elungelelanisiweyo yesiko.
Uhlobo Lwesithuthi:Itrektara yelori yokusetyenziswa kwendlela.Ukusuka apha unokwazi uhlobo, injongo okanye uluhlu lokufuduswa.
Udidi:Ilori.Olunye udidi lwekholamu: Abakhweli, iiSUV, ezoRhwebo, iBus, ilori njl.njl. Kwaye iiCedars zinokwenza ngokwezifiso kwindlela yabathengi bethu yokuhlela isithuthi.
Umthumeli ngaphandle (uphawu):JAC.
Inkampani ethumela ngaphandle:I-Shanghai Wanfa Auto Sales and Service Co., Ltd.
Ubungakanani (Iiyunithi):1. Isixhobo esisebenzayo sokuhlalutya ukusebenza kwebrendi kumazwe angaphandle ngokuchasene nabo bakhuphisana nabo.
Ixabiso leYunithi (USD FOB):22,572.Abathengi banokuthethathethana ngexabiso elifanelekileyo le-FOB nomthumeli ngaphandle ngokusekelwe kule datha.
Isixa (USDFOB):22,572.Imali yokuthumela ngaphandle=ubungakanani*xabiso leyunithi.
Ilizwe ekusingwa kulo:Oman.
INgingqi yeHlabathi:UMbindi Mpuma Eminye imimandla yale kholamu ibandakanya: i-Afrika, i-Asia (ngaphandle koMbindi Mpuma), i-Oceania, uMzantsi Merika, uMntla Melika, uMbindi Merika kunye neCaribbean, i-European Union, iYurophu (Ezinye), njl.
Isixeko/iNdawo yeZityalo:Anhui Hefei Abanye.Unokwazi apho isithuthi sokuthumela ngaphandle senziwa.
I-MSRP Database idwelisa ixabiso elicetyiswe ngumenzi kuzo zonke iimodeli zezithuthi ezikhaphukhaphu ezithengiswa kwimarike yasekhaya yaseTshayina.Kuyafuneka ukuba ubenayo kwabo bafuna:
• Qonda ukuma kwentengiso yeentlobo ngeentlobo zezithuthi ezilula zaseTshayina.
• Ukufumana isandla esiphezulu kuthethwano lwe-FOB nabathengisi bangaphandle abanamandla baseTshayina.
Iqela:Iqela labazali.
Umenzi:Iplanti yokuvelisa.
Uphawu:Zonke iibrendi zasekhaya zaseTshayina (ngaphandle kweempawu zangaphandle).
Uthotho:Kubandakanya iimodeli ezininzi ezahlukeneyo.
Umzekelo:Kubandakanywa iinguqulelo ezininzi ezahlukeneyo.
Inguqulelo:Kubandakanya ulwazi olunjengonyaka wemodeli, ukufuduswa, inqanaba le-trim, njl.
I-MSRP (CNY):Umvelisi wenguqulelo ucebise ngexabiso lokuthengisa kwimarike yaseTshayina (ixabiso ngemali yasekhaya).
I-MSRP (USD):Umvelisi wenguqulelo ucebise ngexabiso lokuthengisa kwimarike yaseTshayina (eguqulelwe kwidola yaseMelika).
FOB (USD):Inguqulelo yethiyori (ayiyonyani) ixabiso le-FOB kwimarike yaphesheya (kuqikelelwa liqela lophando lweCedars).
Icandelo:Kubandakanywa imoto esisiseko, i-MPV, i-SUV kunye ne-minivan (ngaphandle kweelori kunye namacandelo ebhasi).
Inqanaba:Ifumaneka kuphela kwicandelo lemoto elisisiseko;kuquka i-A00/mini, i-A0/incinci, i-A/compact kunye ne-B/midsize.
Yithi.:Ukufuduswa kwenjini yenguqulelo.
Database yokuthengisa
I-Database yokuthengisa idibanisa umthamo wenyanga wentengiso yazo zonke iimoto zeemoto eziveliswe e-China kuquka nezo zinendibano ye-CKD / SKD.Sesinye sezona zixhobo zibalulekileyo neziluncedo zokuqonda ishishini leemoto laseTshayina.
Kufuneka kuqatshelwe ukuba iintengiso zibhekiselele kwiFactory Delivery kwaye ibandakanya ukuthunyelwa ngaphandle kwamanye amazwe, kodwa ingabandakanyi ukuthengiswa kwezithuthi ezivela kumazwe angaphandle.
Yonke idatha ifunyenwe kwi-CAAM, umbutho ophambili weshishini leemoto waseTshayina.
Iimpawu eziphambili:Isishwankathelo sidwelisa idatha yokuthengisa ngokubanzi ngohlobo lwesithuthi, icandelo kunye necandelwana.
Isiseko sedathadwelisa imodeli yemoto yemitha yentengo yenyanga kunye nezinye izalathi ezibalulekileyo (iqela, umenzi, uphawu, imvelaphi yegama, uhlobo, icandelo, i-sub-segment, uthotho, ukufuduka njl njl.).
Okwangoku, idatha yokuthengisa yemoto eyiSiseko, i-MPV, i-SUV kunye ne-Crossover (i-Minivan) ngemodeli iyafumaneka.Ezo ilori okanye ibhasi ngemodeli azifumaneki.
Iingxelo
Ingxelo yoVavanyo lweBrand ijolise ekupeyinteni umfanekiso ocacileyo wobume boshishino lwemoto lwaseTshayina.Ingxelo ihlalutya kwaye ilinganisa zonke iimpawu zezithuthi ezilula zaseTshayina, zincediswa ngetafile yokuma esebenzisanayo.
Imixholo ephambili:Ujongo lweShishini: ukuqokelelwa ngokukhawuleza kwepateni yokukhula kwemarike yezithuthi ezikhaphukhaphu zaseTshayina & nophuhliso olukhulu;umz
Indlela yokuHlola: Uhlalutyo lokhuphiswano lwebrendi enemigangatho emithandathu kunye nekhonkco lexabiso elipheleleyo;Imiba ephambili yempumelelo ibandakanya ukwenziwa kophawu, ulawulo, inkxaso-mali, iR&D.iimveliso, kunye neentengiso;umz
Iziphumo zokuSebenza: Nikeza itheyibhile yamanqaku edibeneyo yazo zonke iintlobo zezithuthi ezilula zaseTshayina;bonelela ngohlalutyo olunzulu lwebhrendi nganye;umz
Ubunzima obuguquguqukayo: Ingxelo yongezwa ngetafile ehambelanayo yokulinganisa evumela ukuba umxhasi alungise iintsimbi zedimension kunye ne-sub-dimension sub-weights ngokweemeko zabo ezithile.
Ingxelo ye-OEM inika umbono wepanoramic womenzi weemoto waseTshayina, kubandakanywa nembali yokukhula, ubunini bokulingana, umgca wemveliso, umthamo wokuvelisa, ukusebenza kokuthengisa, iziphumo zemali, i-R & D isakhono, uhlalutyo lwe-SWOT, njl.
Isishwankatheloinikeza ulwazi olusisiseko lwe-OEM umz. ixesha lokusekwa, inani labasebenzi, umthamo wonyaka, njl.
Imbaliuphononongo kwaye ubone ngendalo ye-OEM.
Iinkumbulodwelisa yonke imisitho emikhulu, kuquka iR&D, iHR, utyalo-mali, iimveliso ezintsha kunye nemigaqo-nkqubo yentengiso yeminyaka emibini yakutshanje.
Yabelana ngesakhiwoicacisa ubudlelwane bobulungisa be-OEM kunye neenkxaso-mali zayo ezahlukeneyo kunye namaphulo adibeneyo.
Iintengisokule minyaka mihlanu yamva nje ibonakalisa intsebenzo yokwenyani ye-OEM kwimarike kwaye inokubonisa intsingiselo yayo yexesha elizayo.
Idatha yokuthengiswa kweemoto zorhwebo ibonisa ukusebenza kwayo okwenyani kwimarike yasekhaya, ngelixa idatha yokuthumela ngaphandle ibonisa ipesenti yokuthumela ngaphandle kweentengiso zizonke.Abafundi banokuba ne-anidea ngokulula nokuba i-OEM igcina isantya sokukhula esisempilweni okanye hayi.
Umthamo wemveliso, xa kuthelekiswa nomthamo wokuthengisa, unokubonisa ukuba i-OEM isebenzise ngokupheleleyo umthamo wayo okanye cha, oko kunokuchaphazela amandla ayo emali.
Ngaphesheya kolwandleizityalo ziyinxalenye engundoqo yesicwangciso i-OEM yokwandisa jikelele.Njengoko amazwe enyusa amaxabiso amaxabiso avela kumazwe angaphandle ukukhusela amashishini eemoto alapha ekhaya, iibrendi zaseTshayina zinokukhawulezisa ukwenziwa kwasekhaya ngokwakha amaziko angaphezulu angaphandle.
Ingxelo yemaliishwankathela ukusebenza kwemali ye-OEM yakutshanje yeminyaka emihlanu, ngokutsho apho abafundi banokufumanisa ukuba yenza imali kunye nokuphucula inzuzo.Itshathi yexabiso lesitokhwe ibonisa ukuba ngaba abatyali-mali baseTshayina bathembele kwisitokhwe okanye cha.
I-R&DIkhono livavanya ulwazi lobugcisa lwe-OEM kunye nesicwangciso sokuqaliswa kwemveliso.Inokuqikelela ukuba i-OEM iya kukwazi ukugcina okanye ukuphucula indawo yayo yentengiso kwixesha elizayo.
SWOT(amandla, ubuthathaka, amathuba kunye nezoyikiso) luhlalutyo olujikelezayo, lobuchule kunye nenjongo yesimo sangoku se-OEM, esekwe kubuchwephesha beshishini obuqinileyo beCEDARS kunye neenkcukacha eziqinisekisiweyo.
12.Amagqabantshintshidibanisa isicwangciso sokukhula sexesha elide le-OEM kunye nophononongo olufutshane lweCEDARS.
Umahluko weNgxelo
Idatha esuka kwimithombo egunyazisiweyo (umz. CAAM kunye neCustoms):
Iziphumo zemali zibandakanyiwe (kwiinkampani ezidwelisiweyo kuphela):
INgxelo yeXabiso ihlalutya umahluko we-MSRP kunye nexabiso lezixhobo ezihlengahlengisiweyo zezithuthi zabakhweli ezithengiswa eChina.Olu lwazi lubalulekileyo lubalulekile kubahambisi ukuba baqonde kungekuphela nje ukuma kwemveliso kodwa kunye nentshukumo yokhuphiswano lwamaxabiso eempawu abazimelayo.
Iimpendulo kule mibuzo ingezantsi:
1. Yiyiphi indawo yokubeka imodeli ekhethiweyo eChina?
2. Yintoni kanye i-MSRP e-China yemodeli ekhethiweyo?
3. Kuthekani ngeemodeli ezikhuphisanayo?
4. Iyintoni intsebenzo yokuthengisa yale modeli kunye nabaphikisana nayo?
5. Yintoni ulungelelwaniso?
6. Kufuneka ibe yintoni ixabiso elifanelekileyo le-FOB?
Iphepha loku-1: Isishwankathelo soLawulo
i.Uphawu kunye neModeli.Ingxelo ibandakanya ubuncinane abakhuphisana be-5 ngokuqhelekileyo.Ingxelo inokongeza okanye ilungelelanise i-brand/imodeli ethile ngokwemfuno yabathengi.
ii.I-MSRP kwiMarike yaseChina (CNY + USD), ngaphambi kohlengahlengiso lwexabiso kwaye emva koko.
iii.Uqikelelo lwe-FOB USD, ngokusekelwe kwindleko eyayanyaniswa nokuthunyelwa kwempahla kumazwe angaphandle eTshayina.(iindleko zibandakanya i-VAT, irhafu yokusetyenziswa, umda womthengisi waseTshayina, i-overhead yemarike yaseTshayina, iindleko ezithumela ngaphandle kunye nezinye iindleko).
iv.Amanani okuthengisa.
Amanani okuthengisa.
Iinkcukacha zoqwalaselo kunye noLungiso lwexabiso.
Iimbonakalo:
i.Lungiselela iimodeli.
ii.360 ° uthelekiso.Ubuncinci iimodeli ezintlanu ezikhuphisanayo ezivela eYurophu, eMelika, eKorea, eJapan nase China.
iii.'Apple ukuya Apple' uthelekiso.
iv.Qikelela ixabiso FOB elifanelekileyo.
Ingxelo yoShishino ishwankathela intsingiselo yoqoqosho olukhulu lwaseTshayina kwaye inikezela ngohlalutyo olunzulu lwekota yokusebenza kweshishini leemoto laseTshayina ngokweentengiso, ukuthunyelwa ngaphandle, imali, iimveliso, imigaqo-nkqubo, utyalo-mali, njl.
Uphando oluqhelekileyo olukhoyo:
Ushicilelo olusemgangathweni lweNgxelo yoShishino alubandakanyi uhlalutyo lwengingqi/lophawu, ngelixa ushicilelo lwayo olukhethekileyo lubandakanya uhlalutyo lwengingqi/lophawu.
Uhlalutyo lwengingqi lubandakanya ukuya kuthi ga kumazwe amathathu okanye iimarike kummandla ohambelana nawo;kukho imimandla esithoba kwihlabathi jikelele: i-Afrika, i-Asia (Ngaphandle. UMbindi Mpuma), uMbindi Merika kunye neCaribbean, iYurophu (Ezinye), i-European Union, uMbindi Mpuma, uMntla Melika, i-Oceania, kunye noMzantsi Melika.
Uhlalutyo lwebrendi lufumaneka kuphela kwiibrendi zasekhaya zaseTshayina (iChery, iChangan, iGeely, iGreatwall, njl.), kwaye ukusebenza kwezimali kweebrendi kufumaneka kuphela kubavelisi beemoto abarhweba esidlangalaleni.
Okuqhotyoshelwe apha ngezantsi isampuli yeNgxelo yoShishino.
IiNgxelo zeMali zikhutshwa zizo zonke iinkampani zeemoto zaseTshayina ezirhweba esidlangalaleni eShanghai, eShenzhen, eHong Kong, eNew York okanye nakuphi na ukutshintshiselana ngesitokhwe.Zisisixhobo esibalulekileyo sokulinganisa impilo yezemali yabenzi beemoto kubandakanya inzuzo, ukukhula, inqanaba letyala, njl.